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Home Our Brands Diesel


Mens Diesel Clothing, Jeans, T Shirts, Knitwear and Hoodies


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Mens Diesel clothing – super cool fashion

Diesel clothing is the brain child of Renzo Rosso, who founded the company in 1978 and became the sole owner in 1988. Diesel jeans have gone on to occupy an unrivalled position in the hearts of men’s fashion followers the world over.

Perhaps the greatest achievement of Diesel clothing has been to remain at the forefront of uber cool menswear, in an industry where image is everything and commerciality the ultimate turn-off. Such dedication to preserving Diesel as a world renowned, premium brand has seen an amazing and innovative approach to developing class leading men’s designer fashion.

Such an image conscious approach has been re-enforced by the brands refusal to sell out or pursue short term popularity at the expense of innovation. This is demonstrated by Diesel clothing constantly developing and leading men’s fashion trends without ever standing still.

Diesel clothing and denim – home of the brave

Placing brand perception at the forefront of Diesel denim has resulted in some truly memorable marketing campaigns. Examples include Diesel clothing becoming the first menswear brand to market via computer games and becoming a founder partner of International Talent Support.

Recent season collections have been supported by the popular ‘be stupid’ marketing slogan. Championing the key beliefs of Diesel clothing of bravery, being bold, creative and daring, this iconic statement seems to have hit a chord with fun, carefree, men’s fashion followers. The message centres on the fact that stupid people are not afraid of what’s coming next or what if.

This campaign also refers to Diesel jeans founder Renzo Rosso, who made his reputation by introducing jeans with a worn-out look. At the time he considered himself as stupid too and he says that nobody cares about what you do, even the most stupid things.

Mens Diesel clothing – latest collections at Bridge55

Men’s Diesel clothing has long been driven by innovative styling combined with the mantra of ‘only the brave’. As a world leader in denim, Diesel have become famous for worn in, washed out, dirty looking denim, but the brand has grown into a complete lifestyle option for the cool consumer. Not content with offering a full range of t-shirts, knitwear, hoodies and coats, Diesel have successful ranges of aftershave, watches and accessories.

As an official stockist of men’s Diesel clothing, here at Bridge55.com we are perfectly placed to offer the latest season offerings at fantastic prices. We pride ourselves on offering high standards of service with regard to all brands throughout our wide selection of men’s designer clothing and are delighted to be a stockist of Diesel. So go ahead ‘be stupid’ yet sensible and get shopping now.