G-Star Jeans
G-Star jeans - leading the way in raw denim design
After more than 20 years of unbridled innovation, the fashion world knows that G-Star jeans represent the very best in denim design. Established in 1989, this brand has become renowned for the way in which it handles raw denim, using innovative methods to consistently craft bold and groundbreaking new cuts and styles.Throughout G-Star’s history, the brand philosophy has centred on the slogan: ‘Just the product’. There can be no doubt that this kind of thinking - that a clothing brand is only ever as good as its completed masterpieces - is what has led to the label’s enduring popularity with fashion enthusiasts in every corner of the world.
The inherent beauty of G-Star jeans
It’s obvious to anyone that buys a pair of G-Star jeans that a love of denim exists at the very heart of the G-Star brand. And when a brand loves denim as much as G-Star does, it’s no wonder that its denim products go on to become celebrated across the fashion world for cutting-edge creativity, exceptional quality and an extraordinary commitment to experimentation.The secrets of G-Star’s success may well lie in its insistence that raw, completely untreated denim can be just as desirable as the treated variety. The company has consistently championed what it calls ‘the inherent beauty of denim’ and has dedicated itself to ensuring its denim products - including G-Star jeans and G-Star coats - only use sophisticated washes which bring out the unique qualities and characteristics of the fabric itself.
Bridge 55 - bringing you more than just G-Star jeans
Bridge 55’s G-Star jeans collection boasts a broad selection of the brand’s very best styles and cuts: from classics like its world-famous Elwood jeans - which were first introduced in 1996 - to some of the brand’s most recent innovations, such as the increasingly popular G-Star Twisted Arc fitted jeans.Furthermore, the ‘far-reaching and experimental’ G-Star approach has also been applied to other clothing categories in recent years, which have now been added to the Bridge 55 online store. This means that you can now purchase G-Star knitwear, G-Star coats, G-Star shirts and G-Star accessories - as well as G-Star jeans - at Bridge 55, one of the UK’s leading online men’s designer clothing stores.
