G-Star Clothing | Mens G-Star Raw Jeans
G-Star clothing – luxury denim for the streets
Originating in 1989, G-Star raw has established itself at the very top of the fashion hierarchy. A true denim pioneer, with remarkable design, built around the concept of ‘luxury denim for the streets’. A focus on popularizing raw, untreated denim as a wearable and desirable material has seen the introduction of many innovative products such as 3D G-Star jeans architecture.The steadfast and focused belief of G-Star clothing has led to a long list of award winning firsts based on the evolution of denim through distinctive denim silhouettes. The results have long become part of denim history. This is demonstrated perfectly by iconic jean firsts such as the G-Star Elwood and Arc loose tapered programs.
G-Star raw – the perfect fusion of clothing and jeans
A successful approach to promoting the inherent beauty of denim has long since spread to a complete range of men’s G-star clothing and the development of the ‘correct line’ range. The result brings an edgy balance of raw textures and street-wear influences to the men’s fashion arena. As well as core denim influences a full range of G-Star t-shirts , knitwear, coats and hoodies have been crafted all with key values of proportion, craftsmanship and signature detailing.Demand for G-star raw products over the years has become nothing short of a phenomenon. Whilst always a denim orientated company first, the brands desire to create complimentary textures and styles has seen sales in all areas of the G-star range enjoy a high profile status. Innovation has spread to military, raw influences seen in G-Star jackets and shirts.
G-Star knitwear from bridge55 – Great product meets great service
Having become a global Men’s fashion superpower, G-star are very aware of their routes of innovation, niche lead design and a need to satisfy the desires of a demanding, image conscious following. This is demonstrated perfectly in all aspects of G-star clothing and in particular, with regard to marketing.Carefully crafting and promoting the G-star brand, whilst staying focused on the company banner of ‘just the product’ has resulted in many memorable advertising programs. These have included the promotion of a G-Star Land Rover defender and a 1927 Amsterdam canal boat. Celebrity endorsements include the use of actress Gemma Arterton, director Anton Corbijn and chess hero Magnus Carlsen.
