G-Star hoodies – function and fashion combined

The brand ethos of combining innovation with cutting edge style that helped launch G-Star jeans into a brand phenomenon, has now taken over all aspects of fashion to create a fully co-ordinated look. The use of varied materials with both branded and understated design has established a complete range of edgy, yet practical G Star hoodies.

The hoodie has always been something of an essential purchase for any balanced wardrobe, but G-Star raw have taken the concept and turned it on its head. Taking a practical, wear anywhere garment and adding innovation, raw edged style and street savvy style to make a bold fashion statement.

Introducing the correct line - G-Star hoodies

The G-star philosophy of raw influenced style via the slogan ‘just the product’, has seen the brand introduce a complete range of G-Star T-shirts, knitwear, jackets, shirts and accessories as part of the ‘correct line’ design program. The theme of supreme functionality and fit- for-purpose construction remains throughout the whole collection.

Creating clothing that remains resolute in a passion for perfection and treatment of raw materials has seen G-Star hoodies complement denim perfectly. The correct line collection carefully balances street-wear kudos with detailed proportions and the finest craftsmanship. The result creates the perfect mix between luxurious materials and trademark branding.

Image meets impeccable design – G-Star sweatshirts

Attracting the hottest celebrities to perfectly present men’s G-Star clothing has never been an issue. One of the new faces of the brand is world no.1 ranked chess player Magnus Carlsen. Not an obvious choice at first, until you reason he is both understated, edgy and of course calculated. Rather like the designers brief when engineering the latest G-Star sweatshirt or hoodie.

Making sure promotional presentation follows design has become an innovative art form for G-Star raw products. This has been reflected by carefully crafted crossovers with French cognac house Hennessy, Land Rover, and even a 1927 Amsterdam canal boat. Each aimed to promote unique design aesthetics and shared artistic values.